Privacy Policy

Privacy Policy

Last updated: 17 September 2026

Folly & Wild respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information we collect, why we use it, who we may share it with and the rights you have in relation to your personal information.

This policy has been prepared with reference to the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 (“PECR”), as amended, and the Data (Use and Access) Act 2025.

1. Who we are

Folly & Wild is a trading name of Natascha De-Bank, operating as a sole trader.

For data-protection purposes, Natascha De-Bank trading as Folly & Wild is the controller of your personal information.

Business address:
Folly & Wild
Unit 18 Pioneer Road
Faringdon
Oxfordshire
SN7 7BU

Email: hello@follywild.co.uk
Telephone or WhatsApp: 07540 464422
Website:www.follywild.co.uk

2. The information we collect

Depending on how you interact with us, we may collect:

Your name, billing address, delivery address, email address and telephone number.
 Information about orders, purchases, returns, refunds, exchanges and deliveries.
Personalisation details, wording, names, photographs or designs supplied for bespoke products.
 Account information if you create an online account.
Messages, enquiries, complaints and other correspondence you send to us.
 Marketing preferences, including whether you have agreed to receive promotional messages.
Reviews, photographs or testimonials you choose to provide.
 Technical information such as your IP address, browser, device, pages visited and website interactions.
Cookie and analytics information, subject to your cookie choices.
 Limited payment and transaction information. We do not normally receive or store your full payment-card details.

We ask that you do not provide personal information that is unnecessary for your order or enquiry.

3. How we collect information

We collect personal information:

Directly from you when you place an order, create an account, complete a form, contact us, enter a promotion, attend an event or communicate with us.
 Automatically when you use our website, through essential cookies and, where you have consented, analytics or advertising technologies.
From payment providers, delivery companies and other service providers involved in completing your order.
 Through social-media platforms when you contact or interact with us through those platforms.

4. How and why we use your information

We only use personal information where we have a lawful reason to do so.

Processing and fulfilling orders

We use your information to:

Process payments and orders.
 Produce standard, personalised and made-to-order products.
Arrange delivery or collection.
 Provide order updates.
* Deal with returns, refunds, replacements and customer-service enquiries.

Our lawful basis is that this processing is necessary to perform our contract with you or to take steps at your request before entering into a contract.

Customer service and enquiries

We use your information to answer questions, provide product information, resolve problems and maintain appropriate records of our communications.

Our lawful basis is contract, where the enquiry relates to an order or proposed order, and our legitimate interests in providing effective customer service and operating our business.

Legal, accounting and business records

We retain information where necessary for accounting, taxation, product-safety, insurance, fraud-prevention, complaint-handling and legal purposes.

Our lawful basis is compliance with our legal obligations and our legitimate interests in protecting and administering the business.

Website operation and security

We may use technical information to operate and secure our website, diagnose faults, prevent fraud and understand how essential website functions are being used.

Our lawful basis is our legitimate interests in maintaining a secure and effective website.

Analytics and advertising

Where you have consented through our cookie controls, we may use analytics or advertising technologies to understand website use, measure campaigns and improve our products and services.

Our lawful basis is consent. You can change or withdraw your cookie choices at any time through the website’s cookie settings.

Reviews, photographs and testimonials

Where you give us permission, we may publish reviews, testimonials or photographs on our website, social-media pages or promotional materials.

We will only use these in the way explained to you when permission is requested. Where we rely on consent, you can withdraw that consent by contacting us, although it may not always be possible to withdraw printed materials already in circulation.

5. Marketing

We may send marketing emails or messages where:

You have specifically agreed to receive them; or
 You previously bought or discussed buying a similar product from us, we offered you a clear opportunity to opt out when your details were collected, and every subsequent message includes an easy way to unsubscribe.

We do not automatically treat placing an order as consent to receive all marketing.

You can unsubscribe at any time by using the unsubscribe option in a message or contacting hello@follywild.co.uk.

We may retain limited information on a suppression list to ensure that we do not contact you again after you unsubscribe.

6. Cookies

Our website uses cookies and similar technologies.

Some cookies are strictly necessary for functions such as operating the shopping basket, completing checkout, maintaining security and remembering essential choices. These cookies do not normally require consent.

Analytics, advertising and other non-essential cookies will only be used where you have given consent through our cookie controls.

You can accept, reject or manage non-essential cookies through the website’s cookie settings. Further details about the cookies currently used, their purposes, providers and duration should be available in our Cookie Policy or cookie settings.

7. Who we share information with

We may share the minimum personal information necessary with trusted third parties, including:

Webfactory and other website-hosting, ecommerce, technical-support or IT providers.
 Payment providers offered during checkout, which may include PayPal and Klarna.
Royal Mail and other delivery or courier providers.
 Approved local collection partners where you choose to collect an order.
Email and marketing service providers.
 Analytics or advertising providers, where you have consented to the relevant cookies.
Accountants, legal advisers, insurers and other professional advisers.
 HM Revenue & Customs, law-enforcement agencies, courts, regulators or other authorities where required by law.
* A purchaser or adviser if the business is sold, transferred or reorganised.

We do not sell your personal information.

Third parties that determine their own purposes for using personal information, such as payment providers, will process it under their own privacy policies.

8. International transfers

Some of our service providers may process personal information outside the United Kingdom.

Where this involves a restricted international transfer, we take reasonable steps to ensure that an appropriate lawful safeguard is in place. This may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved contractual clauses or another safeguard permitted by UK data-protection law.

9. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, insurance and complaint-handling requirements.

As a general guide:

Order, invoice and transaction records are normally retained for up to six years.
 Customer-service and complaint records are normally retained for up to two years after the matter is resolved, unless a longer period is reasonably required.
Account information is retained while the account remains active, although transaction records may be kept for longer where legally required.
 Personalisation details and production files are retained only for as long as reasonably necessary to fulfil the order and deal with related queries.
Marketing information is retained until you unsubscribe, withdraw consent or it is no longer reasonably needed.
 Minimal information may be retained on a suppression list to respect an opt-out.
* Cookie and analytics information is retained for the periods shown in our Cookie Policy or cookie settings.

Information may be retained for longer where necessary to establish, exercise or defend legal claims or comply with a legal obligation.

10. Keeping information secure

We use appropriate organisational and technical measures to protect personal information against accidental loss, unauthorised access, alteration, disclosure or misuse.

Access is limited to people and service providers who reasonably need the information for the purposes described in this policy.

Although we take reasonable precautions, no internet transmission or electronic-storage system can be guaranteed to be completely secure.

11. Your rights

Depending on the circumstances, you may have the right to:

Ask for access to the personal information we hold about you.
 Ask us to correct inaccurate or incomplete information.
Ask us to delete your information.
 Ask us to restrict how your information is used.
Object to processing based on legitimate interests or for direct marketing.
 Ask to receive certain information in a portable electronic format.
Withdraw consent where we rely on consent.
 Complain about how your information has been handled.
* Ask for information about safeguards used for an international transfer.

These rights are not absolute and may be subject to legal exemptions.

We do not currently use personal information to make solely automated decisions that produce legal or similarly significant effects.

To exercise your rights, contact hello@follywild.co.uk. We may need to verify your identity before releasing information.

We will normally respond within one month, subject to any extension or clarification permitted by law. We do not normally charge a fee, although the law allows a reasonable fee or refusal in limited circumstances.

12. Data-protection complaints

If you have concerns about how we have handled your personal information, please contact:

Email: hello@follywild.co.uk
Telephone or WhatsApp: 07540 464422
Post: Folly & Wild, Unit 18 Pioneer Road, Faringdon, Oxfordshire, SN7 7BU

We will acknowledge a data-protection complaint within 30 days. We will investigate it, keep you appropriately informed and provide the outcome without undue delay.

You also have the right to complain to the UK data-protection regulator. Information about making a complaint is available at:

www.ico.org.uk/make-a-complaint/

We would appreciate the opportunity to address your concerns first, but contacting us does not affect your right to approach the regulator.

13. Children

Our website and products are intended for adults. We do not knowingly collect personal information directly from children.

If you are under 18, a parent or guardian should place an order or contact us on your behalf. If we learn that personal information has been provided by a child without appropriate involvement from a parent or guardian, we will take reasonable steps to remove it.

14. Third-party websites and social media

Our website may contain links to websites or services operated by other organisations.

Those organisations are responsible for their own privacy practices. We recommend reading their privacy information before providing personal information.

When you interact with us through a social-media platform, the platform may also process your information under its own privacy policy.

15. Changes to this policy

We may update this Privacy Policy to reflect changes to our services, suppliers, website or legal obligations.

The latest version will be published on this page with its updated date. Where a change materially affects how we use personal information, we will take reasonable steps to bring it to the attention of affected individuals.

16. Contact us

For questions about this policy, your personal information or your data-protection rights, please contact:

Natascha De-Bank trading as Folly & Wild
Unit 18 Pioneer Road
Faringdon
Oxfordshire
SN7 7BU

Email: hello@follywild.co.uk
Telephone or WhatsApp: 07540 464422