About Us
Our Story
Founded on 'Wave of Light Day' (15th October 2021), Folly & Wild emerged from a passion for creating a more sustainable, eco-friendly home fragrance experience.
After 11 years of running a successful beauty and holistic therapy business, lockdown allowed me to take a step back and reimagine my career in a way that would let me work from home, surrounded by my family—four kids, two dogs, and a very supportive partner.
When I began testing my candle products with friends and family, I realised that very few candle makers could offer what I envisioned:
• Eco-friendly
• Vegan & Soy-Free
• Ethical, Cruelty-Free Ingredients
• Sustainable Packaging with Minimal Plastic
After months of searching for suppliers who aligned with my cruelty-free, eco-conscious values, a chance call from our local Heart FM gave me the push to officially launch Folly & Wild on Wave of Light Day.
Today, we're proud to offer a thriving range of bespoke home fragrance products—both online and in retail outlets. We also collaborate with organisations to create their own white-label products and work with other businesses to curate perfect, eco-friendly gifting solutions.
Our Commitment to Sustainability
We encourage all our customers to refill their wares, offering a local refill service for all containers and a national service for Folly & Wild products. It’s an easy way to save money while helping the planet.
When you buy from Folly & Wild, you’re not just purchasing beautifully handcrafted, sustainable products—you’re supporting a dream. And you can relax knowing your purchase is cruelty-free, earth-friendly, and animal-safe.
Join us in making your home—and the world—a little greener.
Explore our collection and see the difference for yourself.
Natascha De-Bank
I am so addicted to the candles with refills!!!!! I have them burning all year round, they are the best smelling candle I've ever bought.
Mrs D
Absolutely incredible candles and wax melts! Highly recommended.
Miss M
I absolutely love the amount of thought that goes into your products from start to finish! They really do look amazing, such a good eye for detail and such lovely gifts to give.
Gemma W, Oxfordshire
I absolutely love Folly & Wild! beautifully wrapped and presented every time. Little touches added that you would not get anywhere else at the price
Tracey.W, Faringdon
The quality and presentation of your wares is exquisite! I'll be ordering candles for every gift!!!!
Ms R