About Us

ABOUT US

Our Story

Folly & Wild began on Wave of Light Day in 2021, a moment that marked both reflection and new beginnings.

After losing two beloved dogs far too young, I began questioning everything in my home environment, including the candles and home fragrance products I was using every day.

Like many pet owners, I have always loved creating a warm and welcoming home filled with beautiful fragrance. However, knowing that dogs experience scent far more intensely than we do made me look more carefully at the ingredients being used and consider how strongly fragranced products might affect the animals sharing our homes.

That curiosity soon became a calling: to create a home fragrance brand that puts pets and their people at the heart of every decision.

At Folly & Wild, our products are handmade in Oxfordshire using thoughtfully selected ingredients sourced through trusted UK suppliers. We take a pet-conscious approach to fragrance and continually review the ingredients, fragrance levels and formulations we use.

More than half of our range is refillable, helping our customers reduce waste while continuing to enjoy beautiful home fragrance. We also develop and blend some of our own essential-oil formulations in-house, combining considered aromatherapy blends with long-lasting fragrance.

The dogs who have shared our lives, including those we have loved and lost, will always remain at the heart of Folly & Wild. Today, Frank is my companion and increasingly enthusiastic workshop assistant, reminding me every day why this business matters so much.

As Folly & Wild continues to grow, our purpose remains the same: to encourage people to think more carefully about the home fragrance products they use around the animals and people they love.

Because not all home fragrance is created equally, and our pets deserve to be considered too.

Natascha De-Bank
Founder of Folly & Wild

Well hello, I've been waiting so long for a company like you... a crazy dog mum here who loves your attention to detail and scents that we all love. Its the first time my dogs don't leave the room when I burn a candle... I will be buying a…

Sophie L

The secret message candle was an awesome way of being asked to get married. Thank you for taking care to get this job right :D

S.Gantry

Tasha helped me reveal the gender of our baby to all our relatives across the world. She worked with me to create gender reveal wax melts mounted onto a personalised card. They looked beautiful, smelt beautiful and all arrived on time. She kept the gender secret from all of…

Lena

Creating a calm, loving space in the whelping room… with the help of Folly & Wild, we only choose the best around our puppies!

Martina, @gentlegorse_dackel

Mr Farmer always says my dog-grooming room smells like a spa. We absolutely love it!

Mrs Farmer, Gorse Farm

“My order from Folly & Wild has arrived! I ordered the Happy Hound essential oil for my diffuser and a box of wax melts crammed full of amazing-smelling goodies. they are amazing!!!”

@lifecanbe_toffee

“OMG… Folly & Wild smells amazing while I’ve been trying to clean the house and get rid of the dog fur and smell!”

@hernamewas_lola

I am so addicted to the candles with refills!!!!! I have them burning all year round, they are the best smelling candle I've ever bought.

Mrs D

Absolutely incredible candles and wax melts! Highly recommended.

Miss M

I absolutely love the amount of thought that goes into your products from start to finish! They really do look amazing, such a good eye for detail and such lovely gifts to give.

Gemma W, Oxfordshire

I absolutely love Folly & Wild! beautifully wrapped and presented every time. Little touches added that you would not get anywhere else at the price

Tracey.W, Faringdon

The quality and presentation of your wares is exquisite! I'll be ordering candles for every gift!!!!

Ms R

My daughter sucks/licks her lips and her mouth gets so sore, we used your orange lip butter on her mouth and lips and have seen a huge improvement already, its looking so much better and she loves the orange smell which is a bonus!

Miss I

Oh MY GOD!!! I have just received my huge parcel, it is so beautifully wrapped, its way too nice to open. Everything is absolutely gorgeous and such beautiful attention to detail. Thank you so much I have honestly never received anyhing so beautifully made, you are amazing xxx

Mrs T