Folly & Wild | Soy Free Candles Oxford | Refillables Candle Cotswolds | Vegan Friendly Lip Butter Chelsea

Our Story

Founded on 'Wave of Light Day' (15th October 2021), Folly & Wild emerged from a passion for creating a more sustainable, eco-friendly home fragrance experience.

After 11 years of running a successful beauty and holistic therapy business, lockdown allowed me to take a step back and reimagine my career in a way that would let me work from home, surrounded by my family—four kids, two dogs, and a very supportive partner.

When I began testing my candle products with friends and family, I realised that very few candle makers could offer what I envisioned:

• Eco-friendly
• Vegan & Soy-Free
• Ethical, Cruelty-Free Ingredients
• Sustainable Packaging with Minimal Plastic

After months of searching for suppliers who aligned with my cruelty-free, eco-conscious values, a chance call from our local Heart FM gave me the push to officially launch Folly & Wild on Wave of Light Day.

Today, we're proud to offer a thriving range of bespoke home fragrance products—both online and in retail outlets. We also collaborate with organizations to create their own white-label products and work with other businesses to curate perfect, eco-friendly gifting solutions.


Our Commitment to Sustainability

We encourage all our customers to refill their wares, offering a local refill service for all containers and a national service for Folly & Wild products. It's an easy way to save money while helping the planet.

When you buy from Folly & Wild, you're not just purchasing beautifully handcrafted, sustainable products—you're supporting a dream. And you can relax knowing your purchase is cruelty-free, earth-friendly, and animal-safe.

Join us in making your home—and the world—a little greener.
Explore our collection and see the difference for yourself.




Natascha De-Bank