About Us
Our Story
Folly & Wild began on Wave of Light Day 2021, a moment that marked both reflection and new beginnings. After losing two beloved dogs far too young, I started questioning everything in my home environment ... especially the candles I was burning every day.
Like many pet owners, I’ve always loved creating a warm, inviting home filled with beautiful scents. But I began to wonder… what are these fragrances really made of? And with dogs having around 220 million scent receptors in their noses (compared to our 5 million), how do strong, synthetic candles make them feel?
That curiosity soon became a calling, to create a home fragrance brand that puts pets and people first.
At Folly & Wild, every candle, diffuser, and room spray is crafted with eco-friendly, UK-sourced ingredients and pet-safe fragrances. Over half of our range is refillable, helping to reduce waste without compromising on quality or style. We now also blend our own essential-oil formulas in-house, combining natural aromatherapy with beautiful, long-lasting fragrance.
And at the heart of it all is Winston, our family Dogue de Bordeaux and my constant companion since the very beginning. He’s spent countless days beside me in the workshop, his gentle presence reminding me exactly why I started this journey: to create a safer, kinder home environment for the animals we love.
As we continue to grow, our purpose remains the same, to help people think differently about what they bring into their homes. Because not all candles are created equal.
If you share your home with pets, small children, or anyone sensitive to synthetic fragrance, you deserve products that are kind, clean and safe, without ever compromising on luxury.
Natascha De-Bank